FROFFEE was founded by Niran Avni who immigrated from Israel to the United States. Having left his native country, he saw a huge opportunity to bring his favorite beverage, frozen coffee, to the U.S. Excited for the opportunity and longing for a taste of home, Niran decided to quit his job to start a new business. In 2014, he launched FROFFEE, a self-serve blended frozen coffee that's packed with flavor, caffeinated energy, and protein. Sticking with the original, beloved recipe from his youth, Niran has ignited the frozen coffee market in the U.S. with a new brand that brings people together one delicious, blended drink at a time.